Lenskart Partners with ETML to Boost Middle East Expansion
Eyewear retail giant Lenskart has joined forces with ETML, a growth advertising and analytics firm, to enhance its performance marketing efforts in the Middle East. With a focus on data and analytics, ETML aims to deliver significant value to Lenskart as the brand expands its international footprint. Aina Garg, Managing Director-Middle East at Lenskart, expressed optimism about achieving marketing goals through this partnership. Lenskart, known for its tech-driven approach, operates over 2000 physical stores, including 500 abroad, reflecting its commitment to global growth.
Kuwait Seeks Support for UN Human Rights Council Membership
Kuwait’s Prime Minister, Sheikh Ahmad Nawaf Al-Ahmad Al-Jaber Al-Sabah, has passionately appealed to UN member states during the 78th UN General Assembly session in New York. His message urged countries to support Kuwait’s bid for membership in the UN Human Rights Council for the 2024-2026 term, with elections scheduled for October next year. Kuwait’s goal is to represent the developing world and work collaboratively to find equitable solutions to human rights issues in accordance with international law and UN resolutions. This move underscores Kuwait’s commitment to multilateralism and the principles of the United Nations Charter, focusing on international peace, security, and the well-being of humanity. Kuwait’s potential role in the UN Human Rights Council signifies its dedication to advancing global human rights efforts.
ACWA Power-led Consortium’s $2.4 Billion Al-Shuaibah Solar Projects Set to Energize Saudi Arabia
ACWA Power’s $2.4 billion Al-Shuaibah solar projects have brought Saudi Arabia’s renewable energy aspirations to the forefront. Led by ACWA Power, in collaboration with the Public Investment Fund (PIF) and Saudi Aramco subsidiaries, the financial closure signifies a significant step towards a sustainable energy future. With Al Shuaibah 1 and Al Shuaibah 2 solar PV projects boasting a combined capacity of over 2.6 GW, they hold the potential to power nearly 450,000 households and significantly reduce carbon emissions. The commitment of key financial institutions, like First Abu Dhabi Bank and Standard Chartered Bank, reflects the growing synergy between private and public sectors in advancing clean energy projects. As the projects gear up for commercial operations in 2025, Saudi Arabia’s position as a leader in the global renewable energy landscape is further solidified.
