Lenskart Partners with ETML to Boost Middle East Expansion

Eyewear retail giant Lenskart has joined forces with ETML, a growth advertising and analytics firm, to enhance its performance marketing efforts in the Middle East. With a focus on data and analytics, ETML aims to deliver significant value to Lenskart as the brand expands its international footprint. Aina Garg, Managing Director-Middle East at Lenskart, expressed optimism about achieving marketing goals through this partnership. Lenskart, known for its tech-driven approach, operates over 2000 physical stores, including 500 abroad, reflecting its commitment to global growth.