Jans Enterprises Showcases Global Snack Innovation at THAIFEX – Anuga Asia 2025

The Los Angeles-based snack brand captivated audiences in Bangkok with bold product launches, international appeal, and next-gen snack innovations

Jans Enterprises made waves at THAIFEX – Anuga Asia 2025 with a showcase that not only highlighted its product innovation prowess but also positioned the company as a dynamic force in the global snack and food distribution arena. Held in Bangkok, Thailand, this prestigious trade event brought together over 3,000 global exhibitors. Among them, Jans Enterprises stood out—turning heads with bold new launches, vibrant packaging, and its unwavering focus on export-ready, consumer-driven snacks.

“We came to THAIFEX with a goal to connect, listen, and lead,” said Anthony Kartawinata, CEO of Jans Enterprises Corp. “Our products reflect the diverse tastes of today’s consumers, and this event allowed us to bring our vision of next-generation snacking to life.”

Launching the Future of Snacks

At the heart of Jans’ presentation was its newest snack innovations, designed with modern, health-conscious, and adventurous eaters in mind. Two headliners—Sweet Potato Stixx and Tinz Spicy Crackers—drew substantial attention from buyers, foodservice operators, and international distributors alike.

Sweet Potato Stixx featured thin-cut orange and purple sweet potatoes, seasoned in globally loved flavors like Sea Salt, Truffle, and Chili Lime. With clean labels, non-GMO ingredients, and gluten-free credentials, these visually vibrant snacks cater to both retail and foodservice sectors.

Tinz Spicy Crackers brought the heat with bold seasoning and versatile formats, ideal for snacking solo or pairing with dips. The packaging and flavor profile attracted curiosity from both Southeast Asian and Western buyers.

Returning Favorites and Global Appeal

Jans didn’t just focus on new releases—it also spotlighted some of its strongest performers in international markets.

Cassava Chips, flavored with a sweet and spicy Indonesian-inspired blend, continued to impress buyers with their authenticity and flavor integrity.

The Shrimp Roll Series—available in Original, Spicy, and Crispy Cheese Wonton varieties—proved popular among café owners and convenience store chains, showcasing Jans’ strength in frozen ready-to-cook options.

Jubes, the chewy nata de coco dessert snack, also received strong attention for its hydration appeal and popularity among younger consumers, particularly for its success in the U.S. market.

Royal Tempeh, Jans’ plant-based protein line, further illustrated the company’s move into health-conscious offerings with zero cholesterol and 21g of protein per serving.

A Glimpse into What’s Next

Visitors at THAIFEX 2025 also got a first look at Jans’ upcoming launches—Coco Ringz and Cheez Ringz. With tropical and indulgent flavor profiles respectively, these ring-shaped cookies offer fun packaging, high snackability, and strong crossover potential between traditional and modern snacking markets.

Global Conversations and Strategic Growth

More than just a product showcase, Jans’ presence at the show was about building bridges. The team engaged in meaningful discussions with distributors, logistics experts, and potential partners, opening doors for expansion into Southeast Asia, the Middle East, and North America. From co-packing ventures to integrated supply chain partnerships, the show catalyzed forward momentum in Jans’ global expansion strategy.

About Jans Enterprises

Founded in 1998, Jans Enterprises Corp. has grown from a niche Indonesian food importer into a full-fledged brand powerhouse. With over 1,200 SKUs across snacks, beverages, sauces, and desserts, Jans is a trusted partner to U.S. retail giants like Walmart, Amazon, H Mart, and 99 Ranch Market. From Mi Sedaap instant noodles to Sweet Cow condensed milk, and now to next-gen snacks like Royal Tempeh and JANS Chips, the company continues to blend cultural authenticity with commercial viability.