Klook Secures $100 Million Investment to Drive the Future of Travel Experiences
Investment Reinforces Klook’s Position as a Market Leader in Asia Pacific’s Thriving Tourism Sector
Singapore, February 12, 2025 – Klook, a leading platform for travel experiences and services in Asia, has announced a significant funding round of $100 million, led by the global growth investment firm Vitruvian Partners. This investment underscores unwavering confidence in Klook’s vision, market leadership, and operational excellence as it accelerates efforts to cater to the evolving demands of next-generation travelers across Asia Pacific.
Revolutionizing Travel for a Decade
Founded in 2014, Klook has been instrumental in transforming how travelers discover and book in-destination experiences. Offering a wide array of curated experiences—from major attractions to adventure sports, cultural tours, and seamless local travel services—Klook operates across 2,700 destinations worldwide. Over the past decade, the company has not only facilitated millions of memorable travel moments but has also contributed an impressive $7.2 billion to GDP and supported over 219,000 jobs in Asia Pacific.
“As the go-to platform for travel experiences in Asia Pacific, Klook has redefined how travelers explore and connect with destinations. With the region poised to remain the heartbeat of global tourism, our strong brand, extensive supply network, and deep local expertise position us to deliver exceptional value to the experience-driven travelers of tomorrow,” said Ethan Lin, CEO and Co-Founder of Klook. “We are thrilled to welcome Vitruvian Partners as we embark on this exciting next chapter of growth.”
Asia Pacific: The Epicenter of Tourism Growth
According to recent forecasts, international visitor arrivals to Asia Pacific are projected to grow from 619 million in 2024 to 762 million by 2026, surpassing pre-pandemic levels in 2019. This resurgence, coupled with a shifting preference for experiences over material goods, positions Klook at the forefront of the industry’s expansion. With this investment, Klook is poised to capture an even larger market share as the preferred platform for travel experiences across the region.
Strategic Investment to Fuel Expansion and Innovation
Vitruvian Partners, renowned for backing high-growth, category-defining companies, brings extensive expertise and a global perspective to Klook’s expansion strategy. “We are excited to partner with Klook at this pivotal moment in its journey. Klook’s innovation, commitment to customer experience, and deep market expertise uniquely position it to lead the evolution of travel experiences in Asia Pacific,” said Sophie Bower-Straziota, Partner at Vitruvian Partners. “Our investment and thematic expertise in the global travel sector will further strengthen Klook’s operational capabilities and market reach.”
Leveraging AI and Digital Transformation for the Future
The newly secured capital will accelerate Klook’s growth, with a strong focus on AI-driven innovation and digital transformation. As part of its expanded AI partnership with Google Cloud, Klook aims to enhance customer experience, streamline merchant operations, and optimize internal productivity. Additionally, Klook is collaborating with tourism boards across Asia Pacific to future-proof the industry, ensuring sustainable and tech-driven advancements. A recent agreement with the Philippine Department of Tourism (DOT) exemplifies this vision, focusing on the digital transformation of the country’s tourism sector and improving access to authentic local experiences.
About Klook
Klook is a premier platform for travel experiences and services in Asia, offering travelers curated experiences that range from iconic attractions and immersive cultural tours to local transportation and unique stays. Operating in over 2,700 destinations worldwide, Klook’s mission is to inspire and enable more joyful moments for travelers anytime, anywhere.
About Vitruvian Partners
Vitruvian Partners is a global growth investment firm with offices across London, Stockholm, Munich, Madrid, Luxembourg, Mumbai, Singapore, Shanghai, Miami, and San Francisco. The firm specializes in dynamic, high-growth sectors, backing leading global companies such as Just Eat, EasyPark, Skyscanner, Wise, Global-e, CFC, CRF Health, Civitatis, Darktrace, and Bitdefender. Vitruvian manages approximately $20 billion in active funds, driving innovation and transformation across industries. More information is available at www.vitruvianpartners.com.
