Lenskart Partners with ETML to Boost Middle East Expansion
Eyewear retail giant Lenskart has joined forces with ETML, a growth advertising and analytics firm, to enhance its performance marketing efforts in the Middle East. With a focus on data and analytics, ETML aims to deliver significant value to Lenskart as the brand expands its international footprint. Aina Garg, Managing Director-Middle East at Lenskart, expressed optimism about achieving marketing goals through this partnership. Lenskart, known for its tech-driven approach, operates over 2000 physical stores, including 500 abroad, reflecting its commitment to global growth.
Middle East’s Asset Management Industry Navigates Growth Challenges and Seeks New Avenues
The Middle East’s asset management industry defies economic headwinds with $1.3 trillion in assets under management, marking a remarkable 7 percent compound annual growth rate. While outperforming European and American peers, leaders in the region face a critical turning point. They must reassess strategies to regain profit growth and navigate a changing landscape. Prioritizing profitability, exploring high-growth alternative investments, and embracing technology for personalized client experiences are key strategies for success. The industry’s resilience and adaptability position it for continued growth in the Middle East’s dynamic market.
