Celerity, the global messaging group behind BulkSMS and Kero, will present its unified communications ecosystem at London Tech Week 2026, demonstrating how SMS, WhatsApp for Business, and RCS for Business work together to power modern enterprise messaging
Celerity, the global messaging technology group behind BulkSMS and Kero, is set to showcase its integrated business messaging ecosystem at London Tech Week 2026, highlighting how enterprises can unify SMS, WhatsApp for Business, and RCS for Business into a single intelligent communications strategy.
The company will present its end-to-end messaging approach for enterprises navigating a rapidly
evolving communication landscape shaped by AI, automation, and increasing regulatory complexity. Celerity’s focus is on helping organisations build scalable, secure, and high ROI messaging systems that balance reach, engagement, and reliability.
With more than two decades of experience in global messaging infrastructure, BulkSMS has
established itself as a trusted platform for mission critical communications. The system is widely used by enterprises to deliver high volume, time sensitive alerts, OTPs, and customer notifications through robust API integrations with CRM and ERP systems.
A key real world example highlighted by the company is its collaboration with the Castle Triathlon
Series in the United Kingdom, where SMS messaging has been used to deliver real time race updates and operational alerts, improving participant coordination and event efficiency.
Building on this foundation, Celerity has developed Kero, a unified messaging platform designed to bring SMS, WhatsApp for Business, and RCS for Business into a single orchestration layer. The
platform enables businesses to manage customer journeys across multiple channels without fragmentation, while improving personalization and automation.
Richard Simpson, Managing Director of Celerity, said the future of business messaging lies in intelligent channel integration rather than isolated communication tools.
“At London Tech Week, BulkSMS and Kero will demonstrate how three complementary channels – SMS, WhatsApp for Business and RCS for Business – combine into one powerful communications strategy,” he said.
He explained that each channel plays a distinct role in enterprise communication. SMS remains the most universal and reliable option for critical alerts due to its global reach and independence from internet connectivity. WhatsApp for Business enables secure, conversational engagement within a trusted encrypted environment. RCS for Business introduces richer, more interactive messaging experiences with branded visuals, carousels, and actionable elements directly inside native
messaging apps.
According to Simpson, the key shift in enterprise communication is not replacing older channels but orchestrating them effectively based on use case, audience, and urgency.
“SMS, RCS and WhatsApp are all powerful in different ways. The challenge for businesses is not choosing one, but combining them intelligently to deliver better customer outcomes,” he said.
At London Tech Week 2026, Celerity will demonstrate how its ecosystem enables this convergence, offering businesses a practical framework for moving from fragmented communication tools to unified customer engagement systems.
The company will also showcase how its platform Kero uses automation and real time decisioning to route messages across channels based on customer behavior, message type, and delivery
performance, helping enterprises optimise engagement and reduce communication inefficiencies.
Celerity’s participation at the event reflects growing demand among enterprises for integrated messaging infrastructure that supports both scale and personalization. As customer expectations rise, businesses are increasingly adopting multi channel strategies that combine reach, interactivity, and intelligence in a single stack.
The company positions its approach as a future ready model for enterprise communication, where messaging is no longer channel specific but orchestrated as part of a unified digital engagement layer.
