FARFETCH Expands into South Korean Luxury Market via R.LUX App

FARFETCH, the global luxury marketplace, has officially launched its extensive collection on the R.LUX app, Coupang’s luxury vertical service in South Korea, opening a direct pathway to millions of highly engaged customers. The integration allows FARFETCH’s brand and boutique partners to tap into South Korea’s growing luxury market, consistently ranked among the top ten globally.

FARFETCH

Stephen Eggleston, FARFETCH’s Chief Commercial Officer, commented, “We are thrilled to offer our partners – both brands and boutiques – a tremendous opportunity. This unique gateway will significantly expand their access to the high-spending South Korean luxury market. Together, we will continue to offer the widest selection of products, including unique items customers can’t find anywhere else.”

Through the R.LUX integration, customers gain immediate access to a wide array of categories, including womenswear, menswear, shoes, bags, watches, and fine jewelry. The selection features both established luxury houses, such as DOLCE&GABBANA and FERRAGAMO, as well as emerging designers, providing South Korean shoppers with a broader, more diverse choice of premium products.

A representative from Italian luxury fashion house MISSONI said, “We are excited about the continued evolution of our partnership with FARFETCH. This development provides an incredible opportunity to make our products immediately available to millions of avid and already engaged customers.”

FARFETCH will leverage R.LUX’s robust local operations to deliver a premium shopping experience, including free shipping, fast delivery, and convenient returns, aiming to provide a “wow” customer experience.

Founded in 2007, FARFETCH connects shoppers in over 190 countries and territories with products from more than 50 countries and over 1,400 of the world’s top brands, boutiques, and department stores. The platform has positioned itself as a leading global marketplace for luxury, offering access to unique and hard-to-find items that define the modern luxury experience.

The expansion into South Korea reflects FARFETCH’s commitment to providing both established and emerging luxury brands with strategic access to key international markets, while offering consumers seamless, high-quality luxury shopping.