CogniFit Empowers Marketers with New Branded Gaming Platform to Boost Engagement and Recall
The neuroscience-backed platform turns passive viewers into active brand participants through interactive, purpose-driven games.
SAN FRANCISCO, CA, August 4, 2025 — In a bold move to reshape digital marketing, CogniFit, a global leader in cognitive science and brain training solutions, has launched a cutting-edge platform for branded games—designed to help modern marketers spark engagement, increase brand recall, and deepen customer loyalty through interactive play.
In today’s fast-paced, content-saturated world, traditional digital advertising struggles to hold attention. Banner blindness is widespread, and user fatigue is a real challenge. That’s where CogniFit’s new platform steps in—offering brands the tools to build scientifically designed games that not only entertain but also embed core brand messages through meaningful interaction.
“Games activate our brain’s reward system, making every brand touchpoint more memorable and impactful,” said Carlos Rodríguez, CEO of CogniFit. “When consumers interact with content—rather than just view it—they form real connections with the brand.”
From Passive Browsers to Active Participants
The shift from passive media consumption to interactive engagement is more than a trend—it’s a necessity. Whether integrated into a loyalty app, shared on social platforms, or embedded on a website, branded games are turning static content into immersive micro-experiences.
Recent research supports this shift:
- Gamified content boosts engagement by up to 48%,
- Improves brand loyalty by as much as 22%, and
- Leads to better content retention and message recall, according to findings from TalentLMS and Gartner.
From quick-service restaurants launching limited-edition games to media publishers embedding gamified quizzes in newsletters, companies across industries are seeing the power of game-based content to increase dwell time, virality, and customer retention.
Smart Design Meets Strategic Branding
CogniFit’s platform goes beyond just providing game templates. It allows marketers to create custom-built experiences that reflect their brand values, tone, and purpose. This means every avatar, challenge, or puzzle can be aligned with the brand’s identity, ensuring that while users are engaged and entertained, they’re also internalizing key messages.
The result? Campaigns become journeys. Promotions transform into participatory experiences. Customers become active storytellers, not just spectators.
A Science-Backed Approach to Brand Loyalty
CogniFit has over 20 years of expertise in cognitive development and brain training. Its developer platform includes robust SDKs and APIs that let organizations build cognitive games using proven scientific methods. This unique blend of entertainment and neuroscience gives brands an edge: they’re not just reaching audiences—they’re engaging them intellectually and emotionally.
“The future of marketing lies in how well we can reward attention,” Rodríguez added. “With branded games, we’re giving companies a powerful way to do just that—while building loyalty and making every interaction count.”
About CogniFit
CogniFit is a global cognitive science company that designs and delivers computerized assessments and brain training solutions. Known for its scientifically validated tools and its developer-friendly platform, CogniFit helps organizations craft smarter user experiences. With its new branded games initiative, it aims to bring brain-powered engagement to marketing, making campaigns more effective, impactful, and memorable.
