Apple tells suppliers demand for iPhone 13 lineup has weakened – Bloomberg News

Dec 1 (Reuters) – Apple Inc (AAPL.O) has told its parts suppliers that demand for the iPhone 13 lineup has slowed, Bloomberg News reported on Wednesday, citing people familiar with the matter, signaling that some consumers have decided against trying to get the hard-to-find item.

The company had earlier cut production of iPhone 13 by as many as 10 million units due to a global chip shortage, but now it has informed vendors that those orders may not materialize, the report said.

Apple and some of its suppliers 3M Co (MMM.N), Broadcom Inc (AVGO.O) and Advanced Micro Devices Inc (AMD.O) did not immediately respond to requests for comments from Reuters.

A global chip crunch, initially due to high demand for smartphones and personal gadgets during the coronavirus pandemic, has affected the auto industry and disrupted production at companies ranging from Apple to GM (GM.N).

A woman wearing a face mask walks past an image of an iPhone 13 Pro at an Apple Store in Beijing, China, September 24, 2021. REUTERS/Carlos Garcia Rawlins/File Photo

In October, Apple’s Chief Executive Tim Cook warned that the impact of supply constraints, which cost the company $6 billion in sales in the fiscal fourth quarter, will be worse during the holiday quarter and that chip shortage was affecting most of the company’s products. read more

Nikkei reported last month that Apple even cut back production of iPad tablets to allocate more components to the iPhone 13. read more

Source: https://www.reuters.com/technology/apple-tells-suppliers-demand-iphone-13-lineup-has-weakened-bloomberg-news-2021-12-02/

World Economic Magazine

Recent Posts

Aveeno and TOGETHXR Celebrate the Strength of Women in Sport and Self-Care

A new campaign by Aveeno and TOGETHXR brings together iconic female athletes to redefine strength,…

4 hours ago

Dover Fueling Solutions Introduces ProGauge LR120 Radar to Advance Precision in Industrial Tank Measurement

New automatic tank gauging solution expands global ProGauge portfolio with high-accuracy radar technology for complex…

4 hours ago

Valtteri Bottas Joins Tecovas as Global Brand Ambassador Ahead of the 2026 Formula 1 Season

Ten-time Grand Prix winner Valtteri Bottas partners with Austin-based Western brand Tecovas, blending motorsport precision…

1 day ago

Tem Toa Debuts as First Frozen Brand Dedicated to Thai Cuisine, Launching Nationwide at Target

Deep Brands expands its global flavors portfolio with a chef-driven Thai concept set to premiere…

1 day ago

Longsys Unveils Advanced Embedded Storage Solutions at MWC 2026 to Power On-Device AI

Under the theme “AI Storage for the Mobile World,” Longsys highlights next-generation integrated storage innovations…

2 days ago

GS Exterior Experts Aligns with Colorado’s Wildfire Resiliency Standards to Help Homeowners and HOAs Reduce Risk

GS Exterior Experts, a Colorado-based exterior renovation contractor serving residential and multifamily communities, has announced…

2 days ago