In an era where career paths are becoming increasingly nonlinear and professionals are navigating constant change, executive coach Brad Lekang is introducing a framework designed to help people move forward with greater clarity and intention. His newly released book, The Cloudberry Coaching Method: Design, Build, and Launch Your Next Big Chapter, presents a structured approach for professionals seeking meaningful personal and professional transformation.
Published by Advantage Books, the title introduces Lekang’s “Design-Build-Launch” methodology — a process aimed at helping individuals rethink transitions not as periods of uncertainty, but as opportunities for purposeful reinvention.
Rather than positioning change as something to merely survive, Lekang frames it as something that can be actively designed. The book combines coaching insights, systems thinking, neuroscience-backed behavioral principles, and practical exercises to help readers navigate moments of career reinvention, leadership evolution, or personal growth.
“The next summit doesn’t come to you. You must design it. You must actively create your next big chapter,” Lekang writes in the book, reinforcing one of its central ideas: clarity is rarely discovered passively — it is built through deliberate action.
What distinguishes The Cloudberry Coaching Method from many traditional self-development titles is its emphasis on practical structure over motivational abstraction. Lekang avoids offering vague
inspiration and instead focuses on frameworks readers can apply in real-world situations, particularly during periods of uncertainty, professional stagnation, burnout, or transition.
The book is especially relevant for senior professionals, founders, executives, and purpose-driven individuals who may have achieved outward success yet feel disconnected from what comes next. Through reflective exercises and guided methodologies, Lekang encourages readers to examine not only where they are headed, but also how they define growth, purpose, and impact.
Drawing from more than two decades of leadership experience across technology, finance, retail, and global consumer platforms, Lekang brings a perspective shaped by both corporate scale and
personal coaching work. Before founding Cloudberry Coaching, he held executive leadership roles at major organizations including Apple, Visa, and Target. At Apple, he worked on the development and scaling of global consumer payment and commerce platforms used across multiple international markets.
That combination of enterprise leadership and coaching expertise gives the book a grounded, experience-driven tone. It speaks equally to strategic thinking and human behavior — two areas that often operate separately in professional development conversations.
Lekang is also professionally certified across several respected coaching institutions. He holds credentials as a Professional Certified Coach (PCC) through the International Coaching Federation, a Certified Professional Co-Active Coach (CPCC), and a Certified NeuroTransformational Coach (CNTC).
He also earned an MBA from the University of Minnesota Carlson School of Management and completed Stanford University’s Advanced Project Management certification program.
Throughout the book, Lekang integrates these disciplines into a model that recognizes change as both emotional and operational. Readers are encouraged to move beyond endless reflection and into experimentation, capability-building, and intentional execution.
The “Design” phase focuses on identifying alignment, values, and direction. “Build” centers on developing the systems, skills, and mindset necessary for change, while “Launch” addresses execution, momentum, and sustainable growth. Together, the framework creates a progression that feels particularly suited to today’s evolving professional landscape, where adaptability has become essential.
Importantly, the book does not present reinvention as dramatic overnight transformation. Instead, it positions meaningful change as a disciplined process shaped through small but intentional decisions over time.
As workplace expectations continue to shift and professionals increasingly seek careers that align with identity and purpose, books like The Cloudberry Coaching Method reflect a broader demand for guidance that is both strategic and deeply human.
Published by Advantage Books, an imprint of Advantage Media, the release also aligns with the publisher’s longstanding focus on thought leadership titles by executives, entrepreneurs, and industry experts. Over the past two decades, Advantage Books has worked with business leaders and professionals to transform expertise into long-form intellectual property and authority-building content.
With The Cloudberry Coaching Method, Brad Lekang contributes to a growing conversation around modern leadership, reinvention, and intentional career design — offering readers not just motivation, but a structured roadmap for building what comes next.
