From beachfront celebrations and family adventures to championship golf and wellness experiences, the Florida resort is positioning itself as a premier summer destination for multigenerational travelers
As the travel industry continues to evolve beyond traditional vacations, leading hospitality brands are increasingly focusing on creating immersive experiences that bring families together while offering something unique for every generation. Responding to this growing demand, Hammock Beach Golf Resort & Spa has unveiled an expansive summer program that blends recreation, wellness, dining, and entertainment into a season long celebration on Florida’s Atlantic coast.
Located in Palm Coast, just south of historic St. Augustine, the oceanfront resort stretches along a mile of private cinnamon colored sand beach, providing a picturesque backdrop for a carefully curated calendar of summer activities. The 2026 lineup is designed to appeal to families, golf enthusiasts, wellness seekers, and leisure travelers looking for more than a traditional beach getaway.
The resort’s latest programming reflects a broader trend within the hospitality sector, where experiential travel has become a major driver of consumer choice. Modern travelers increasingly prioritize memorable activities, personalized experiences, and opportunities for connection over conventional vacation offerings.
“Our summer programming is designed to create memorable experiences for every generation,” said Carlton Grant, Managing Director of Hammock Beach Golf Resort & Spa. “Whether guests are joining us for a long holiday weekend, a family golf getaway, or a relaxing beach escape, we’ve curated experiences that encourage connection, fun, and unforgettable moments on the Florida coast.”
At the heart of the summer schedule is a robust lineup of family friendly activities that transform the resort into a dynamic playground from day to night. Guests can enjoy glow in the dark miniature golf experiences, dive in movies at the pool, beachfront firepit gatherings, lawn games, nightly s’mores sessions, and live entertainment throughout the season.
One of the most anticipated offerings is the return of the resort’s Kids Crew program, which provides supervised themed experiences for children between the ages of four and twelve. Designed to combine fun with creativity, the program includes adventures such as Spy Camp, Superhero Academy, Water Day activities, and Under the Sea themed experiences.
The emphasis on family engagement reflects a growing travel trend toward multigenerational vacations, where destinations must successfully cater to both children and adults. Hammock Beach’s programming seeks to strike that balance by offering activities that allow families to spend quality time together while also providing age specific experiences.
Golf remains one of the resort’s signature attractions and plays a central role in its summer strategy. Home to two championship courses designed by golf legends Jack Nicklaus and Tom Watson, the resort continues to attract players from across the country.
This summer, families can participate in the Family Fairways program, an initiative designed to introduce younger players to the sport while creating opportunities for parents and children to play together. Junior Golf Camps launching in June will provide young golfers with professional instruction and skill development opportunities throughout the season.
Beyond golf, the resort is expanding its racquet sports offerings with tennis and pickleball clinics designed for players of all ages and skill levels. As pickleball continues its rapid rise in popularity across North America, resorts are increasingly investing in facilities and programming to meet growing guest demand.
Wellness is another major focus of the resort’s summer experience. Guests will have access to a comprehensive schedule of fitness activities that includes yoga sculpt, aqua fitness sessions, cardio workouts, stretch fusion classes, and high intensity interval training programs.
To commemorate America’s upcoming 250th anniversary celebrations, the resort will also host “Generations in Motion,” a wellness initiative designed to encourage participation from family members of all ages. The program reflects the growing intersection of travel and wellness, as more consumers seek active and health focused vacation experiences.
Among the standout events of the summer calendar are appearances by Mermaid Elle at the resort’s Fantasy Pool Complex, offering unique entertainment experiences for younger guests. The popular glow in the dark putt putt attraction will run throughout the season, adding an element of nighttime excitement to the resort’s family programming.
The Fourth of July holiday weekend is expected to be one of the season’s biggest draws. Guests can look forward to Red, White & Glow celebrations featuring fireworks, patriotic entertainment, themed dining experiences, and family focused festivities. A special 250th Anniversary Celebration Buffet and pre fixe dinner at Atlantic Grille will further enhance the holiday experience.
The resort’s luxury spa will also introduce rotating seasonal treatments focused on summer skin recovery, body polishing therapies, and special wellness packages designed specifically for male guests.
Looking beyond summer, Hammock Beach is already building anticipation for several signature autumn events, including its Labor Day Luau Dinner Show and the highly anticipated Fourth Annual Food & Wine Classic scheduled for September.
With its combination of beachfront luxury, championship golf, family entertainment, wellness programming, and culinary experiences, Hammock Beach Golf Resort & Spa is positioning itself as more than a resort destination. It is creating an environment where guests can craft lasting memories through shared experiences.
As experiential travel continues to shape the future of hospitality, destinations that successfully blend recreation, relaxation, and meaningful connection are likely to remain at the forefront of consumer demand. Hammock Beach’s ambitious summer lineup demonstrates how resorts can evolve beyond accommodation providers to become creators of memorable lifestyle experiences.
