TACORI and Unicorn Jewelry Launch Expert Engagement Ring Guide

Southern California couples now have a trusted companion in their journey to find the perfect ring, as TACORI teams up with Unicorn Jewelry to unveil a detailed guide to timeless engagement.

When it comes to choosing an engagement ring, few decisions carry as much emotional weight—or financial commitment. Recognizing the importance of this moment, California’s acclaimed fine jewelry brand, TACORI, has launched a comprehensive Engagement Ring Guide. This thoughtfully designed digital resource simplifies the ring-buying process and empowers couples with knowledge, design inspiration, and step-by-step advice.

In partnership with Unicorn Jewelry & Watch Boutique in San Diego, TACORI is bringing this curated experience to local customers, ensuring they receive not only expert craftsmanship but also personal guidance and exceptional service.

The newly released guide, available on both TACORI’s and Unicorn Jewelry’s websites, walks users through everything they need to know before saying “yes” to a ring. From selecting the ideal diamond shape and metal type to exploring design styles, sizing, and personalization, the guide offers insight that caters to first-time buyers as well as seasoned collectors.

“Our collaboration with TACORI allows us to provide our customers with access to heirloom-quality engagement rings crafted in California,” says Fred Nasseri, owner of Unicorn Jewelry. “This guide complements that by making the entire process more transparent and less overwhelming.”

For couples in Southern California, Unicorn Jewelry serves as a key destination to explore TACORI’s full bridal collection. As an authorized TACORI partner, the boutique offers clients access to the brand’s signature handcrafted rings—each one a blend of tradition, elegance, and modern refinement. Among the most beloved features are TACORI’s iconic crescent silhouette designs, which add a subtle yet distinct layer of artistry.

But more than beauty, these rings are rooted in responsibility. Both companies place an emphasis on ethically sourced materials, ensuring that each ring is not just a symbol of love but also a product of conscious craftsmanship.

TACORI has long held a reputation for blending innovation with legacy. As a family-owned business based in California, the brand combines heritage techniques with contemporary flair. Its artisans handcraft each piece locally, preserving a level of precision and attention to detail that’s rare in today’s mass-produced market.

Unicorn Jewelry shares similar values. Established in 1981, the boutique has grown into a trusted name for fine jewelry, custom creations, and watch repair services in the Rancho Bernardo community. The collaboration with TACORI is a natural extension of its long-standing commitment to quality and client satisfaction.

Beyond offering rings and resources, both companies are tapping into something deeper—the desire to make meaningful purchases that last. In an age of fast fashion and fleeting trends, handcrafted jewelry offers a return to permanence.

The launch also reflects a broader trend in the luxury retail space: education-driven selling. Brands are no longer just offering products—they’re providing tools, guides, and personalized consultations that equip buyers to make confident, informed decisions.

That’s exactly where the MyCommunity.Today (MYCT) platform enters the picture. A digital engagement service that supports small businesses with web and mobile tools, MYCT amplifies local brands like Unicorn Jewelry by enhancing their online visibility. With over 70,000 registered businesses, the platform serves as a launchpad for community-driven growth.

Together, TACORI, Unicorn Jewelry, and MYCT form a compelling trio. One brings the artistry, the other the trusted local connection, and the third the digital muscle to reach and support customers where they are.

As the world of bridal shopping continues to evolve—online, in-store, and everywhere in between—this guide marks a return to intentionality. It’s not just about diamonds and settings. It’s about helping couples find a ring that tells their story, crafted with care, and chosen with confidence.