Responsible AI Usage Foundation Brings Enterprise Expertise to the Push for Greater AI Transparency

Jan Eule, Senior Advisor, Responsible AI Usage Foundation

Jan Eule joins the nonprofit as Senior Advisor as its DAIU framework seeks to establish a practical, voluntary standard for disclosing how AI contributes to content

As artificial intelligence becomes increasingly embedded in the way organizations create, publish and distribute information, transparency around its use is emerging as an important element of digital trust. The Responsible AI Usage Foundation is advancing that conversation with the appointment of technology executive Jan Eule as Senior Advisor, bringing more than two decades of experience in information technology and regulated industries to the nonprofit’s efforts.

Eule, a former Managing Director at Accenture, joins the New Jersey-based 501(c)(3) organization as it expands institutional outreach around DAIU, or Disclose AI Usage, a voluntary framework designed to give organizations and creators a clearer way to communicate how artificial intelligence contributed to their work.

The move comes as businesses, publishers, educators and content creators grapple with a basic but increasingly complicated question: when AI is involved in producing content, how much should audiences know about its role?

Moving Beyond the AI-or-Not-AI Question

DAIU was developed around the idea that AI involvement is rarely binary. Artificial intelligence may have played no role in creating a piece of content, provided limited assistance or contributed substantially to the final output.

Rather than relying on a simple “AI” or “not AI” label, DAIU provides different levels of disclosure intended to give audiences greater context. The framework can be applied across websites, documents, social media, video and other forms of digital content.

Disclosures can be presented through plain-language statements, visual indicators or machine-readable metadata. The framework also provides a clear method for organizations to state when AI was not used.

The approach is deliberately voluntary and self-declared. DAIU does not assess the quality of content, determine whether AI use was appropriate or independently verify individual declarations. Its purpose is to create a common language around AI involvement and make that information easier for audiences to understand.

Enterprise Perspective on Responsible AI

Eule’s appointment brings an enterprise-level perspective to an issue that is becoming increasingly important for organizations operating under regulatory, legal and reputational pressures.

During his career at Accenture, Eule advised C-suite and senior executives on integrating emerging technologies into core business operations while navigating regulatory and reputational risks. His experience is particularly relevant as organizations move from experimenting with AI to incorporating it into everyday workflows.

As Senior Advisor, Eule will advise the Foundation on institutional adoption, implementation considerations and the practical application of voluntary AI-use disclosure in regulated and other complex environments.

“Responsible AI usage and clear disclosure aren’t just a compliance box to check,” Eule said. “They build real audience trust, and they give the publishing entity a credential that sets it apart in the market.”

For organizations, that perspective points to a broader shift in how transparency may be viewed. Rather than treating disclosure simply as an obligation, companies may increasingly see it as a way to demonstrate accountability and strengthen relationships with customers, employees and other stakeholders.

Building a Common Language for AI Disclosure

Dhaval Jani, founder and president of the Responsible AI Usage Foundation, said the framework was created in response to the limitations of binary AI labels.

“DAIU started with a simple question: how can people and organizations clearly disclose how AI shaped their work without creating unnecessary friction?” Jani said.

The Foundation is positioning DAIU as a trust-based framework rather than an enforcement mechanism. Creators and organizations retain control over how they describe AI’s involvement, while audiences receive additional context about the content they are consuming.

The initiative also recognizes that disclosure standards need to work alongside existing technical approaches. DAIU is designed to complement provenance and metadata technologies such as C2PA and IPTC, rather than replace them.

The Foundation has published the DAIU draft publicly and is developing tools and guidance intended to make implementation easier for organizations and individual creators.

From AI Adoption to AI Accountability

The next phase of AI adoption is increasingly likely to focus not only on what the technology can do, but also on how organizations communicate its use.

For businesses, publishers and other institutions, transparent AI disclosure can help distinguish between content created entirely by humans, content supported by AI tools and material in which AI played a substantial role. That distinction could become increasingly valuable as audiences become more accustomed to AI-generated and AI-assisted content.

Eule’s appointment signals the Foundation’s intention to take that conversation beyond individual creators and into larger organizations where AI governance involves multiple stakeholders, operational systems and regulatory considerations.

With DAIU, the Responsible AI Usage Foundation is seeking to establish a practical vocabulary for that conversation, giving organizations a way to disclose AI involvement without turning transparency into an unnecessarily complex process.

For more information on the Responsible AI Usage Foundation, visit:

For the DAIU framework and tools, visit:

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