Polaris Brings Back Free Snowmobile Rides Program for February 2026
| MINNEAPOLIS: Polaris Inc. (NYSE: PII), the global leader in powersports, is set to rekindle the spirit of winter adventure with the return of its popular Free Snowmobile Rides program in February 2026. Designed to make winter exploration more accessible and engaging, the initiative offers complimentary one-hour snowmobile rides at select Polaris Adventures locations across some of North America’s most sought-after snow destinations. Building on strong demand and enthusiastic participation in previous years, the 2026 program invites riders to step outside, embrace the season, and experience the thrill of this snowmobiles firsthand. Whether newcomers curious about snowmobiling or seasoned riders looking to test the latest machines, the initiative aims to remove barriers to entry while showcasing Polaris’ innovation, performance, and commitment to outdoor recreation. “Our goal is to make winter adventure accessible, inviting, and fun for everyone,” said Jenny Nack, Vice President and General Manager, Polaris Snow. “We’re proud to bring this program back in 2026 because it encourages people to try something new, enjoy the outdoors, and create unforgettable memories on Polaris snowmobiles while exploring breathtaking, snow-covered landscapes.” Participants will have the opportunity to ride the latest Polaris snowmobile models on established trails with direct on-trail access. Each one-hour experience is carefully designed to balance excitement with safety, ensuring a comfortable and confidence-building introduction to snowmobiling. Riders can register by visiting polaris.com/snowdemos, where they can request a promo code and reserve a preferred time slot at participating locations. The Free Snowmobile Rides program is structured to accommodate a wide range of riders. First-time participants receive a comprehensive safety overview before setting out, along with the use of protective riding gear to ensure a worry-free experience. Experienced Outfitters guide each ride, offering insights, assistance, and local knowledge that enhance both safety and enjoyment. For more experienced enthusiasts, the program provides a chance to experience it’s newest snowmobile technology in real-world riding conditions. For more than seven decades, Polaris has played a defining role in shaping winter powersports. Since its founding in 1954, the company has consistently pushed boundaries through technological breakthroughs, bold product designs, and initiatives that invite more people to experience life outdoors. From advanced suspension systems and performance engineering to rider-focused programs like Free Snowmobile Rides, Polaris continues to set industry benchmarks for confidence, comfort, and capability on snow. The program’s return follows the success of the 2025 edition, which reached full capacity within weeks of launch. Encouraged by the strong response, it is expanding its efforts in 2026 to ensure even more riders can take part, reinforcing its commitment to accessibility and experiential engagement. Beyond individual experiences, the initiative also highlights the growing role of Polaris Adventures, the company’s experience-focused business launched in 2017. Through a network of more than 250 Outfitters, Polaris Adventures connects customers with guided rentals and outdoor experiences across premier riding destinations. The platform not only introduces riders to new activities and vehicles but also supports local Outfitters with tools to run and scale their businesses effectively. Riders interested in participating are encouraged to book early, as availability is limited and demand is expected to be high. Additional details on snowmobile models, locations, and adventure offerings can be found at polaris.com/snowmobiles and adventures.polaris.com. With the return of Free Snowmobile Rides, Polaris continues to champion the joy of winter exploration inviting riders to rediscover the outdoors, experience cutting-edge machines, and make the most of the season, one unforgettable ride at a time. |
