Most Preferred Brands 2025 to Spotlight Personalization as the Core Driver of Brand Preference in India

Mumbai, December 2025: As Indian consumers navigate a hyper-connected
marketplace, brand choices are no longer defined by products alone. Today’s buyers
demand experiences that are relevant, anticipatory, human, and value-driven.
Personalization has become the fundamental currency shaping brand loyalty,
advocacy, and competitive distinction.
The 5th Edition of Most Preferred Brands 2025–26, hosted by Team Marksmen
Network on December 11 at Novotel Mumbai International Airport, Mumbai, brings
together India’s most influential marketing thinkers and business leaders to decode
how personalization, innovation, and purpose are redefining brand engagement in
the evolving Experience Economy.
Backed by an extensive cross-industry consumer research study conducted by
LeadCap Ventures (Consumer Research Partner), this edition benchmarks brands
across key dimensions such as personalization, trust, customer experience,
purpose, uniqueness, transparency, and advocacy.
This research highlights a pivotal shift: consumers no longer just purchase offerings.
Rather, they seek brands that understand who they are, reflect what they value, and
shape experiences that build emotional connection. The future belongs to brands
that go beyond transactions to cultivate belonging.
This one-of-a-kind platform will feature high-impact thought leadership, including
Prahlad Kakkar (Founder, Genesis Film Production Pvt. Ltd.), who will deliver the
Keynote Address at this seminal event.
This will be followed up by a thought-provoking panel discussion on ‘Innovation,
Authenticity & Advocacy — The Brand Trinity for the Next Decade’, with the panelists
including Amol Ghadge, (Marketing Head, Pfizer Limited), Biswajit Dutta (Head –
CRM, Loyalty & Analytics, Metro Brands Ltd.), Navin Baid (Head – Web Growth
(Ecommerce D2C), Lenovo India), and Ankit Goenka (Senior Vice President & Head
Customer Experience, Bajaj General Insurance Limited), with the session chaired by
Karan Karayi (Editor-in-Chief, Team Marksmen Network).
And that’s not all. Dr. Deepak R. Sawant (Chairman, Task Force Malnutrition
Eradication, Government of Maharashtra (Cabinet Minister Rank)
Ex-Minister of Public Health & Family Welfare, Government of Maharashtra) will
deliver the Guest of Honor Address. He will hold fort on the topic of ‘Resilient
Brands’, helping us better understand how purpose-driven institutions build public
trust.
Speaking ahead of the event, Rishi Kapoor, CEO, Team Marksmen Network, said,

“Personalization marks the new frontier of brand relevance. The most successful
brands of tomorrow will not succeed by selling more, but by meaning more. When
brands move beyond transactions and create belonging, consumers don’t just stay
loyal—they become advocates. This edition is a celebration of those who are
shaping experiences that consumers don’t simply consume but identify with.”
This gala event will applaud organizations that are aligning technology with creativity
and infusing purpose into consumer engagement to build emotionally resonant brand
ecosystems, recognising them as Most Preferred Brands. One hopes their example
inspires others to soar higher and build legacies that stand the test of time.