KitchenAid and NBC’s ‘On Brand with Jimmy Fallon’ Spotlight the Cordless Kitchen Revolution

In celebration of NBC’s new hit series On Brand with Jimmy Fallon, KitchenAid partnered with the show to put budding marketing talent in the spotlight and highlight one of its most innovative product lines — the KitchenAid Go® Cordless System.

The episode, which aired on Friday, featured contestants pitching creative marketing ideas to showcase the cordless system to American consumers. The winning concept came from Bianca Fernandez, whose campaign titled “No Cords Attached” presented a humorous dating-show-style web series where participants try to win affection — and appetites — using the versatile cordless appliances.

The KitchenAid Go® Cordless System, now introduced in a new Porcelain White color, is designed to give users complete freedom in the kitchen and beyond. Powered by the same removable, rechargeable battery, the lineup includes essential tools such as the Cordless Hand Mixer, Hand Blender, Food Chopper, Personal Blender, Kitchen Vacuum, Top Down Chopper, Coffee Grinder, Citrus Juicer, and Spice Grinder — offering performance without being tethered to power outlets.

According to Chadwick Ries, global brand director for KitchenAid Small Appliances at Whirlpool Corporation, the system was built to help Makers create anywhere inspiration strikes. He noted that the marketing experiment showcased how different generations perceive the product’s creative potential, with Fernandez’s winning idea reflecting the emotional connection that KitchenAid encourages through cooking and shared experiences.

To engage fans directly, KitchenAid also launched a sweepstakes, giving consumers the chance to win their own Porcelain White KitchenAid Go® Cordless System. Entries were open until October 30, 2025, through the official KitchenAid website.

The campaign aligns with the brand’s long-standing commitment to empowering Makers at every skill level. For more than a century, KitchenAid has remained a fixture in kitchens around the world — beginning with the debut of its iconic stand mixer in 1919. Over time, the brand has expanded into a full suite of major and small appliances, continuing to innovate for the evolving needs of home chefs.

This activation also reinforces parent company Whirlpool Corporation’s mission to improve everyday life at home. Whirlpool, traded under NYSE: WHR, remains the last major U.S.-based manufacturer of kitchen and laundry appliances. In 2024, the company generated approximately $17 billion in annual sales, with nearly 90% originating from the Americas. The organization employs about 44,000 people and operates 40 manufacturing and technology research centers worldwide.

As KitchenAid continues introducing new features and product variations across its lineup, the partnership with NBC’s hit series serves as a reminder: the future of cooking is flexible, fun, and unplugged. With creativity at the forefront, the KitchenAid Go® Cordless System represents a fresh chapter in the brand’s mission — empowering every Maker to bring their next culinary idea to life, wherever they may be.