Former Auchan Retail France CEO brings global retail leadership and transformation expertise to strengthen Hanshow’s strategic vision
| Hanshow, a global leader in digital retail solutions and electronic shelf label technology, has announced the appointment of Philippe Brochard as Chairman of its Advisory Committee, marking a significant milestone in the company’s governance and long-term strategic ambitions. Mr. Brochard, former Chief Executive Officer of Auchan Retail France, brings with him more than two decades of international leadership experience across retail, industrial manufacturing, and large-scale organizational transformation. His appointment underscores Hanshow’s commitment to innovation, operational excellence, and sustainable value creation at a time when the global retail sector is undergoing rapid technological and structural change. Widely regarded for his forward-thinking perspective on the future of retail, Mr. Brochard will work closely with Hanshow’s leadership team to guide strategic decision-making and support the Group’s global growth initiatives. His role will focus on shaping Hanshow’s long-term vision around the evolution of physical stores, data-driven retail intelligence, and technologies that enhance both operational efficiency and customer experience. Throughout his career, Mr. Brochard has held senior leadership roles in some of Europe’s most prominent industrial and retail organizations. He began his professional journey at Renault, where he held various management positions between 2001 and 2008, followed by senior roles at Alstom Transport from 2008 to 2015. In 2016, he joined the Auchan Group, where he played a key role in transformation initiatives before being appointed CEO of Auchan Retail France in December 2021. He stepped down from the role in March 2024. In addition to his corporate leadership experience, Mr. Brochard is deeply committed to responsible business practices and sustainable transformation. He recently founded Régénération SAS, a consulting firm dedicated to supporting organizations in strategic renewal, sustainable growth, and long-term value creation. Commenting on his appointment, Mr. Brochard said that serving as Chairman of Hanshow’s Advisory Committee aligns closely with his ambition to support technology-driven companies that are redefining traditional retail models. He noted that Hanshow plays a pivotal role in transforming physical retail spaces by integrating technological innovation with economic performance and sustainability, enabling retailers to adapt to changing consumer expectations and operational demands. For Hanshow, the appointment represents a structuring step in strengthening its governance framework and advancing its strategic roadmap. As retailers worldwide accelerate their shift toward digital, data-driven, and environmentally responsible models, Hanshow aims to position itself at the forefront of this transformation by delivering intelligent, scalable, and sustainable in-store solutions. Founded as a specialist in electronic shelf labels, Hanshow has evolved into a global provider of comprehensive digital store solutions. The company develops and manufactures IoT-enabled touchpoints and customer-centric technologies that help retailers streamline operations, optimize pricing strategies, and deliver more personalized shopping experiences. Hanshow’s solutions are deployed in stores across more than 70 countries and regions worldwide. Beyond digital retail infrastructure, Hanshow also offers advanced digital energy solutions, including intelligent in-store energy optimization systems and integrated photovoltaic storage and charging solutions. These offerings support retailers in reducing energy consumption, lowering carbon emissions, and accelerating their transition toward more sustainable operations. With Philippe Brochard’s appointment, Hanshow reinforces its ambition to lead the next phase of retail innovation where technology, performance, and responsibility converge to shape the future of global commerce. |
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