Phrase Recognized as a Leader in Forrester’s First-Ever Wave Report for Translation Management Systems

Evaluation highlights Phrase’s vision, innovation, and AI-driven platform as essential for global content operations

BOSTON, MA – Phrase, a leading AI-first language technology platform, today announced it has been named a Leader in the inaugural Forrester Wave™: Translation Management Systems, Q3 2025. This recognition underscores the company’s strong strategy, rapid growth, and ability to deliver measurable business impact for global enterprises. 

The Forrester Wave™ represents Forrester’s rigorous methodology for evaluating enterprise technology providers across categories. This is the first report focused specifically on translation and language technology, reflecting the sector’s growing role in enterprise transformation. 

In its evaluation, Forrester noted: 

“The success of its strategy shows in its growth, retention, partnerships, and the trend for other vendors in this space to leverage its infrastructure.” 

A Platform Built for AI, Automation, and Scale

Phrase earned the highest possible scores in 21 out of 26 criteria, including vision, innovation, workflow automation, AI agents, quality standards, integration capabilities, scalability, and roadmap. These strengths highlight the platform’s ability to unify automation, personalization, and integration across enterprise-scale multilingual content operations. 

Key evaluation findings included: 

• Strategy – Phrase is positioned for exponential, AI-driven growth in multilingual content, with a transparent roadmap and continuous innovation to meet demand for hyper-personalization.

• Capabilities – Best-in-class support for configurable workflows, continuous localization, audiovisual localization, transcreation, and decentralized self-service.

• Customer Feedback – Reference clients praised Phrase’s AI agents for automating up to 99% of workflows, significantly reducing complexity.

• Forrester’s Take – Phrase is an ideal choice for medium-to-large enterprises with mature localization needs and complex, global operations seeking end-to-end AI-powered integration.

Driving Enterprise Transformation

“Our customers are leveraging Phrase to differentiate themselves and meet rising expectations for personalized, multilingual experiences,” said Georg Ell, CEO of Phrase. “For us, Forrester’s recognition reflects the trust of our customers, the commitment of our partners, and the relentless innovation of our team. Together, we are transforming how businesses operate globally—accelerating growth and creating new revenue opportunities.” 

Ell added, “To us, this recognition underscores that Phrase is not only executing on a bold strategy, but also delivering measurable impact with brands worldwide.” 

Meeting the Growing Need for Multilingual Content

As enterprises scale across global markets, the demand for localized, high-quality content continues to rise. Phrase’s platform integrates AI-driven machine translation, translation management, multimedia localization, workflow automation, quality evaluation, and analytics into one connected solution. This comprehensive approach helps organizations streamline operations, ensure quality, and reduce time to market. 

About Phrase

Phrase is a global leader in AI-led language technology, enabling organizations to expand into new markets and connect with audiences across cultures. The cloud-based Phrase Platform provides end-to-end capabilities, from translation management and continuous localization to AI-driven machine translation and enterprise-grade workflow automation. Trusted by companies such as Uber, Shopify, and Volkswagen, along with thousands of other brands, system integrators, and localization service providers, Phrase helps businesses deliver personalized customer experiences at scale. 

For more information, visit phrase.com.