CINNAMINSON, a trusted name in engineering services for over seven decades, has officially acquired the LiftTrac product line, a move that strengthens its foothold in the field of lifting and handling solutions for complex engineering and manufacturing environments.
The acquisition, effective July 16, includes LiftTrac’s full suite of lifting products and related intellectual property, including the well-known LT Series. ENSER’s goal is to ensure a seamless transition while continuing to support LiftTrac’s loyal customer base with the same commitment to reliability and service.
“This acquisition enables ENSER to expand on our core mission of providing truly innovative and revolutionary solutions within our industry,” said Marco Arnone, President, ENSER Corporation. “The LiftTrac line is a natural fit that complements our engineering ethos.”
LiftTrac’s legacy lies in providing smart solutions to light-to-moderate weight-lifting challenges faced by industries ranging from warehousing and logistics to office and production environments. By integrating these tools into ENSER’s robust portfolio, the company aims to amplify its impact across key industry sectors.
“We reached out to ENSER because they were a valued customer and a reputable engineering company,” shared Debbie Isbell, former co-owner of LiftTrac. “It was a seamless, perfect fit. David and I will remain involved during the transition to ensure long-term success.”
This collaboration reflects a shared vision for engineering innovation, customer satisfaction, and continuous product development. The acquisition brings together LiftTrac’s pioneering product base with ENSER’s engineering depth, offering clients enhanced, integrated solutions for their operations.
Founded in 1947, ENSER Corporation is one of the most experienced engineering firms in the U.S., providing support across the design, analysis, prototyping, and manufacturing lifecycle. With its Engineering and Technology Development Centers, ENSER empowers clients with scalable, cost-effective solutions tailored to project needs.
For over 25 years, LiftTrac has focused on solving repetitive lifting problems across diverse environments—from warehouses to production floors. Known for quality and dependability, LiftTrac has built a trusted reputation in the material handling industry.
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