Elder Fraud in the Digital Age: The Role of Data Brokers in Scams Targeting Seniors

In an era of rapid digital growth, seniors in the United States are becoming prime targets for sophisticated fraud schemes. Elder fraud is a growing issue that continues to affect individuals over 60, causing severe financial and emotional damage. This article examines how criminals exploit data brokers to fuel these scams and provides strategies to combat this rising menace.

The Growing Threat of Elder Fraud

According to recent research based on FBI data from 2023, elder fraud has seen an alarming increase. More than 101,000 scams were reported by individuals over the age of 60, a significant rise from the 88,000 reports in 2022. Financial losses from these scams reached a staggering $3.4 billion, a figure that is up 15% from the previous year.

Hawaii’s senior residents were hit the hardest by these scams, with a loss of over $28 million, averaging about $61,000 per scam. In comparison, California, with a much larger population, reported over 11,000 complaints resulting in a financial loss of $643 million. These losses indicate that no state is immune, whether small or large.

The Role of Data Brokers in Facilitating Elder Fraud

A major contributor to this increase in elder fraud is the rise of data brokers, who sell vast amounts of personal information. These companies collect data from various sources and sell it to advertisers, businesses, and sometimes even criminals. This easy access to personal details allows scammers to craft targeted schemes, increasing the likelihood of their success.

Data brokers sell everything from phone numbers and addresses to more specific details like hobbies, family members, or financial standing. This information enables scammers to personalize their approaches, making their calls, emails, or messages appear more legitimate. 

For instance, many elders receive unsolicited phone calls from “tech support” claiming that their iCloud or bank account has been compromised. These fraudsters often sound convincing because they have access to personal data, such as the victim’s name, contact information, or even details about their devices. In 2023, more than 17,000 tech support scams were reported, and this type of fraud continues to be a significant issue.

The Vulnerability of Seniors to Fraud

Elder fraud is exacerbated by the fact that seniors, who often have significant savings, may be less familiar with newer technologies and digital security practices. Scammers prey on this lack of knowledge and tech-savviness. Additionally, seniors who are isolated or less socially active can be more susceptible to fraudulent schemes, as they may be more willing to trust unsolicited communications.

The FBI’s data shows that tech support scams are the most prevalent, followed closely by personal data breaches. These scams occur through seemingly harmless phone calls, emails, or even social media platforms, where criminals take advantage of the personal data sold by brokers.

What Can Be Done to Protect Seniors?

While the outlook may seem grim, there are ways to mitigate the risks. Data removal services have become an increasingly popular method for seniors and their families to protect themselves. These services help monitor personal information online and attempt to remove it from various databases. Although no service can guarantee the complete removal of personal information, consistent monitoring can reduce exposure.

Additionally, here are some other strategies for seniors and their families to protect against fraud:

Regularly Monitor Financial Accounts: Set up alerts for any unusual activity on bank accounts or credit cards. Review monthly statements to catch any suspicious transactions early.

Use Strong Passwords and Two-Factor Authentication: Password managers can help seniors create and store strong, unique passwords. Two-factor authentication adds an extra layer of security.

Be Cautious with Personal Information: Limit what you share online or over the phone. Scammers often use social media to gather information for their schemes.

Verify Before Trusting: Always verify the identity of anyone requesting personal or financial information. If you receive a suspicious call or email, contact the company or individual through official channels.

Report Suspicious Activity: Reporting scams to local authorities or organizations like the Federal Trade Commission (FTC) helps protect others from falling victim to the same fraud.

Stay Connected: Regular communication with family and friends helps prevent isolation, which scammers often exploit. Encourage seniors to stay socially active through community groups or family gatherings.

Final Thoughts: A Call to Vigilance

As elder fraud continues to rise, particularly through the misuse of personal data by criminals, it’s more important than ever for seniors to be vigilant. By adopting proactive measures such as using data removal services, monitoring financial accounts, and staying socially connected, older adults can protect themselves from this growing threat.

Families should also play an active role in educating their older relatives about potential scams and how to avoid them. The digital world may pose risks, but with the right precautions, it’s possible to reduce the likelihood of becoming a victim.

While data brokers play a significant role in enabling scams, seniors and their families can take steps to protect themselves. With increasing awareness and proactive measures, the tide may yet turn against those who prey on the most vulnerable members of society.