Categories: BusinessEconomy

Deere, Bear Flag aim to automate tractors as ‘fast as possible’

Aug 5 (Reuters) – U.S. tractor maker Deere & Co (DE.N) said on Thursday it would buy agriculture tech startup Bear Flag Robotics for $250 million, with the goal of developing over the next year systems Deere can sell to allow farm tractors to operate without a human driver in the cab.

“We are effectively in market with real customers today,” Dan Leibfried, Deere’s Director of Automation and Autonomy, told Reuters. Bear Flag has been testing automated tractors on farms in California. Deere began working with the startup in 2019.

Over the next 12 months, Leibfriend said, Deere and Bear Flag intend to develop their automated tractor technology for commercial production in higher volume.

“We want to get this on farms as fast as possible,” he said.

Bear Flag Chief Operating Officer Aubrey Donnellan said the company’s technology is designed so it can be installed on an existing tractor.

“We retrofit existing machines. We want to deliver a solution growers can use in the short term” to respond to shortages of skilled labor in agriculture, Donnellan said.

So far, Donnellan said, Bear Flag has focused its development on automating tractors for tilling fields on California farms that aim to plant two or more crops a year. Self-driving tractors that run 24 hours a day can allow farmers to squeeze in extra plantings, she said.

“That’s dollars in their pocket,” she said.Reporting by Sanjana Shivdas in Bengaluru; Editing by Shailesh Kuber and Aurora Ellis

Our Standards: The Thomson Reuters Trust Principles.

Source: https://www.reuters.com/technology/deere-bear-flag-aim-automate-tractors-fast-possible-2021-08-05/

World Economic Magazine

Recent Posts

M&D Appoints Industry Veteran Tom Rizzi as Chief Executive Officer

M&D has appointed industry veteran Tom Rizzi as Chief Executive Officer effective January 1, 2026

10 hours ago

Architectural Masterpiece by Thomas Schoos Hits the Market at $36,888,888 in Beverly Hills

A striking new architectural landmark has entered the luxury market at 1140 Summit Drive in…

1 day ago

Three Group Solutions Delivers Private 5G Network Across Hutchison Ports’ UK Operations

Three Group Solutions has completed the deployment of a private 5G network across key Hutchison…

1 day ago

Quorso Expands Partnership with Circle K to Roll Out Intelligent Management Across North America

Quorso has expanded its partnership with Circle K, extending its Intelligent Management Platform to more…

2 days ago

Northern Virginia’s Data Center Industry Sets Benchmark in Community Reinvestment and Workforce Development

Northern Virginia’s data center sector reinforced its commitment to community impact in 2025, as the…

2 days ago

Leason Ellis Strengthens Patent Practice with Addition of Nine Ph.D.-Level Life Sciences Professionals

Leason Ellis LLP has strengthened its Patent Practice Group with the addition of a nine-member…

5 days ago