In partnership with Bank of America, Royal Caribbean Group introduces the cruise industry’s first tri-branded credit cards, offering seamless rewards across its leading vacation brands
Royal Caribbean Group has taken a significant step in reshaping travel loyalty by unveiling its new Royal ONE™ and Royal ONE Plus™ Visa Signature® credit cards. Developed in collaboration with Bank of America and Visa, the cards mark the cruise industry’s first tri-branded offering, enabling travelers to earn and redeem rewards seamlessly across Royal Caribbean, Celebrity Cruises, and Silversea.
The launch reflects a broader strategic push by the company to create a more connected and flexible loyalty ecosystem. By integrating rewards across its portfolio, Royal Caribbean Group aims to simplify how travelers accumulate and use benefits, enhancing the overall vacation experience.
Designed for both occasional travelers and frequent cruisers, the Royal ONE cards reward users not only for cruise-related spending but also for everyday purchases. Cardholders can earn accelerated points on bookings with the group’s three cruise brands, as well as on categories such as groceries, fuel, EV charging, travel, dining, and more. These points can then be redeemed across a wide range of vacation experiences, from cruise fares to onboard amenities like dining, excursions, Wi-Fi, and entertainment.
Jason Liberty, Chairman and CEO of Royal Caribbean Group, emphasized that the initiative strengthens the company’s relationship with its customers by offering greater value and flexibility. The cards bring together multiple vacation experiences under one unified rewards system, making it easier for travelers to maximize benefits across different journeys.
The Royal ONE™ credit card, which comes with no annual fee, is tailored for travelers seeking flexibility and strong rewards without added costs. It offers triple points on purchases made with Royal Caribbean, Celebrity Cruises, and Silversea, along with double points on everyday essentials such as groceries and fuel. Additional benefits include priority boarding, a yearly anniversary reward after qualifying spend, and no foreign transaction fees.
For more frequent travelers, the Royal ONE Plus™ credit card delivers a premium experience with enhanced rewards and perks. With a modest annual fee, the card provides higher earning potential on both travel and lifestyle categories. Cardholders can access priority suite boarding, luggage handling services, and a higher annual reward bonus. Additional travel conveniences, such as a TSA PreCheck® or Global Entry credit, further enhance its appeal for global travelers.
Bank of America highlighted that the dual-card structure allows customers to choose a product that aligns with their travel habits and financial preferences. By offering both a no-fee and a premium option, the partnership caters to a wide spectrum of users while encouraging deeper engagement with Royal Caribbean Group’s offerings.
At the core of the program is the Royal ONE rewards system, which unifies earning and redemption across brands. This system builds on the company’s existing loyalty initiatives, including features like Points Choice and Status Match, which already provide customers with greater flexibility and personalization.
Beyond credit card benefits, the launch underscores Royal Caribbean Group’s ambition to create a holistic vacation ecosystem. The company currently operates 69 ships and sails to over 1,000 destinations worldwide. With plans to expand its private destination portfolio and venture into river cruising in the coming years, the group is positioning itself as a comprehensive travel and leisure provider.
The integration of financial services into its loyalty strategy reflects a growing trend in the travel industry, where companies are seeking deeper, long-term relationships with customers. By embedding rewards into everyday spending, Royal Caribbean Group extends its engagement beyond the vacation itself, turning each purchase into a step toward the next journey
Recognized among the world’s most admired companies, Royal Caribbean Group continues to focus on innovation, technology, and customer-centric experiences. The introduction of Royal ONE™ and Royal ONE Plus™ credit cards signals a new chapter in travel loyalty one that prioritizes flexibility, accessibility, and meaningful rewards for modern travelers.
